Digital Marketing Agency - Silver Mouse

Top 23 online shopping sites by big retailers in Malaysia

Which are the forward-thinking retailers in Malaysia? Watsons has grown 18x from 100K in 2015 to 1.8M monthly visits in 2019, pulling away from the rest.

The last time we compiled and wrote about this was 4 years ago, this time around the chart is expanded from top 10, to top 23 online shopping sites by big retailers in Malaysia.

While Senheng was leading comfortably 4 years ago, the pole position has now been claimed by Watsons. Watsons has increased its website traffic by more than 18 times from 2015, pulling away from the rest. With 1.8 million monthly traffic, Watsons has almost double the traffic of Tesco at second-place.

On another hand, we welcome new entries like MR DIY, JD Sports etc. to the chart.

While we were using SimilarWeb 4 years ago, the data is sourced from SEMrush this time around (for the month of March 2019). From our observations, SEMrush's data is closer to the real numbers if compared to SimilarWeb.

Do take note though that the figures are by no means exact but it serves as a good reference and for comparison purpose.

Following are some notes on how we shortlist the retailers:
  • Focus on established chain store retailers instead of those boutique ones, pure-play online retailers (or those started from e-commerce) are not being considered.
  • Retailers without e-commerce sites like AEON, AEON BiG, Giant etc. are not shortlisted.
  • Only e-commerce sites with more than 50,000 monthly visits are being listed here.
  • Some retailers like UNIQLO, IKEA, Nike are using single-domain strategy to serve all markets, they are not being included here as it is challenging to get local data.
  • International retailers like Watsons, Tesco, Sephora, Adidas are using the local domain hence they are shortlisted here.

Without further ado, here are the top 23 e-commerce sites by established retailers in Malaysia.

#1. Watsons

Watsons e-commerce

Estimated monthly visits: 1,800,000
Monthly unique visitors: 933,600
Pages / visit: 5.36
Avg. visit duration: 7:50

#2. Tesco

Tesco e-commerce
tesco.com.my (eshop.tesco.com.my)

Estimated monthly visits: 983,500
Monthly unique visitors: 493,800
Pages / visit: 4.53
Avg. visit duration: 7:58
* includes data to its "corporate website"

#3. Senheng

Senheng e-commerce

Estimated monthly visits: 686,700
Monthly unique visitors: 389,900
Pages / visit: 2.98
Avg. visit duration: 7:51

#4. Guardian

Guardian e-commerce

Estimated monthly visits: 615,400
Monthly unique visitors: 310,600
Pages / visit: 3.86
Avg. visit duration: 8:55

#5. MR DIY

MR DIY e-commerce

Estimated monthly visits: 336,600
Monthly unique visitors: 204,000
Pages / visit: 6.20
Avg. visit duration: 8:49

#6. Sephora

Sephora e-commerce

Estimated monthly visits: 305,900
Monthly unique visitors: 161,000
Pages / visit: 6.16
Avg. visit duration: 7:22

#7. Adidas

Adidas e-commerce

Estimated monthly visits: 283,900
Monthly unique visitors: 153,800
Pages / visit: 8.74
Avg. visit duration: 9:35

#8. JD Sports


Estimated monthly visits: 275,500
Monthly unique visitors: 139,500
Pages / visit: 8.10
Avg. visit duration: 8:14

#9. MPH

MPH e-commerce

Estimated monthly visits: 215,800
Monthly unique visitors: 156,500
Pages / visit: 2.67
Avg. visit duration: 7:22

#10. Mydin

Mydin e-commerce

Estimated monthly visits: 213,900
Monthly unique visitors: 133,800
Pages / visit: 4.90
Avg. visit duration: 8:33
* includes data to its "corporate website"

#11. Popular

Popular books e-commerce

Estimated monthly visits: 196,500
Monthly unique visitors: 101,100
Pages / visit: 7.12
Avg. visit duration: 11:27

#12. Padini

Padini e-commerce

Estimated monthly visits: 190,600
Monthly unique visitors: 97,600
Pages / visit: 7.34
Avg. visit duration: 8:39

#13. The Body Shop

The Body Shop e-commerce

Estimated monthly visits: 184,000
Monthly unique visitors: 103,400
Pages / visit: 4.20
Avg. visit duration: 7:37

#14. Harvey Norman

Harvey Norman e-commerce

Estimated monthly visits: 161,700
Monthly unique visitors: 109,300
Pages / visit: 3.48
Avg. visit duration: 5:15

#15. Caring Pharmacy

Caring Pharmacy e-commerce
caring2u.com (estore.caring2u.com)

Estimated monthly visits: 120,000
Monthly unique visitors: 65,400
Pages / visit: 2.70
Avg. visit duration: 3:33
* includes data to its "corporate website"

#16. Jaya Grocer

Jaya Grocer e-commerce

Estimated monthly visits: 113,600
Monthly unique visitors: 82,500
Pages / visit: 3.20
Avg. visit duration: 7:57

#17. Al-Ikhsan Sports

Al-Ikhsan e-commerce

Estimated monthly visits: 108,500
Monthly unique visitors: 58,000
Pages / visit: 3.56
Avg. visit duration: 7:17

#18. senQ

senQ e-commerce

Estimated monthly visits: 104,600
Monthly unique visitors: 71,300
Pages / visit: 2.87
Avg. visit duration: 6:50

#19. Kiehl's

Kiehl's e-commerce

Estimated monthly visits: 103,100
Monthly unique visitors: 58,600
Pages / visit: 4.62
Avg. visit duration: 6:38

#20. Toys"R"Us

Toys"R"Us e-commerce

Estimated monthly visits: 67,800
Monthly unique visitors: 42,500
Pages / visit: 4.43
Avg. visit duration: 9:02

#21. Eu Yan Sang

Eu Yan Sang e-commerce

Estimated monthly visits: 67,000
Monthly unique visitors: 36,800
Pages / visit: 4.06
Avg. visit duration: 14:54

#22. Bata

Bata e-commerce

Estimated monthly visits: 59,600
Monthly unique visitors: 43,100
Pages / visit: 7.28
Avg. visit duration: 7:50

#23. GNC Livewell

GNC Live Well e-commerce

Estimated monthly visits: 59,600
Monthly unique visitors: 33,200
Pages / visit: 2.69
Avg. visit duration: 6:02

The Conclusion

Among the top 23 sites, close to half of them are home-grown brands, either founded in Malaysia or owned by Malaysians.

Bravo to forward-thinking local retailers like Senheng, MR DIY, MPH, Mydin, Padini, Caring Pharmacy, Jaya Grocer, Al-Ikhsan Sports, senQ and Eu Yan Sang.

You can check out again the top 23 list in the table below, feel free to sort by columns too.

The traffic growth of e-commerce sites by brand retailers here has been tremendous, which will definitely contribute to online sales.

As mentioned earlier in the article, Watsons has grown 18x from 100K in 2015 to 1.8M monthly visits in 2019, albeit using different measurement tool but you get the point.

In fact, most of the retailers are enjoying healthy growth over the years. While many of them are active in e-marketplaces, they are also future-proofing by growing their own branded stores at the same time.

Being a digital & creative agency specializing in the retail segment, we have the pleasure of working with 11 out of 23 featured retailers above.

Do leave a comment below if you think we missed out any names who qualified for this list.



ecInsider: Top 23 online shopping sites by big retailers in Malaysia
Top 23 online shopping sites by big retailers in Malaysia
Which are the forward-thinking retailers in Malaysia? Watsons has grown 18x from 100K in 2015 to 1.8M monthly visits in 2019, pulling away from the rest.
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