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Digital Marketing Agency - Silver Mouse

How to sell on Shopee Malaysia?

In this article, you will learn the types of Shopee seller, benefits of selling on Shopee, how to sell on Shopee and things you should take note as a seller.

Are you new to selling online especially on e-marketplaces? You might want to consider Shopee as it is so easy, let's read on to find out the details.

Shopee has designed its own Shopee mobile app in a way that both buying and selling is easy. With the Shopee App, you can now sell anytime and anywhere!

Shopee started as mobile-first e-marketplace so it is not surprising that Shopee app ranks highly in the Apple App Store and Google Play Store if you refer to SimilarWeb.

In fact, it is the most popular app (at the time of writing) among all the e-commerce or to be specific e-marketplace players here, ahead of its fiercest competitor - Lazada.

Shopee has always been encouraging everyone to sell online, it is free and there is not many requirements or constraints for you to become a seller.

How to sell on Shopee Malaysia?

How many types of Shopee seller?


For a start, there are 3 types of sellers that are selling on Shopee, namely Normal Seller, Preferred Seller, and Shopee Mall Seller.

Here's a table to differentiate the type of Shopee seller:

Feature Normal Seller Preferred Seller Shopee Mall Seller
What do they sell? (i) Selling own brand of product
(ii) Reselling other brands of products (new/used)
(i) Official brand (genuine & authentic product)
(ii) Top sellers
Who they are? Can be anyone Active seller, specially selected by Shopee team Official brands
What is the criteria? No minimum criteria (they might sell fake products) (i) High shop rating
(ii) Many successful transactions made
(iii) Good customer service
(i) Product has 100% authenticity
(ii) Provide 15 days return
(iii) Free shipping when purchased up to a certain amount
How to identify them? No label on the product
The “Preferred” label is displayed on the top left corner of the product on the product page and search result page

The “Mall” label is displayed on the top left corner of the product on the product page and search result page

When you have become a Preferred Seller, you are able to enjoy additional benefits as compared to a normal seller. With the label or badge, you gain a higher reputation and trust from the potential customers.

In order to become a Preferred Seller, these monthly criteria must be fulfilled:

Criteria of Shopee Preferred Seller

What are the benefits of becoming a Shopee seller? 


(1) 0% Commission Fee


Back then, Shopee started to attack the market aggressively without charging the sellers any commission fees (a percentage upon the sale of products).

The commission fee is still ZERO at the moment, except for Shopee Mall Seller as Shopee will start charging 3% to 5% (depending on the product category) starting from 1 May 2019 onwards.

Shopee seller commission rates by category

Here's an example of the calculation:

Example of Shopee commission calculation

(2) 1% Transaction Fee


Not to be mistaken with the commission fee above, the transaction fee is meant for payment handling fee imposed on all successful transactions via all payment channels.

Shopee used to absorb the transaction fee but it has since started charging a mere 1% upon successful sales. This is how the transaction fee is calculated.

Shopee 1% transaction / payment fee
Read here for more information

(3) Free Shipping Fee


Shopee is running the "Free 5kg Shipping Program" which offers advantages to both the sellers and buyers. With this program, Shopee will subsidize up to 5kg for deliveries within West Malaysia and 1kg to East Malaysia per order via Pos Laju.

Read here for more information

(4) Real-time Live Chat


With Shopee live chat, sellers can assist potential buyers in real time. Besides providing a good shopping experience for Shopee customers, this also helps the sellers to increase the conversion rate.

(5) Shop Rating & Reputation


By providing good product quality and excellent customer service, this will encourage buyers to leave a good rating and review at your online store.

With higher shop's reputation, you will gain higher trust from your potential new customers, Your store and products are likely to rank higher also with more exposure and sales opportunities.

Shop rating @ Shopee

(6) Big Sale Campaigns


One of the major benefits of joining e-marketplaces like Shopee is to ride on their aggressive sale campaigns like 11.11 and 12.12 (check Shopee's performance during 12.12.2018).

With huge marketing effort, traffic will spike on big sale campaigns hence a big opportunity for sellers to increase their sales significantly during these promotions.

Shopee 12.12 Birthday Sale

With so many benefits, what are you still waiting for? You can either start selling on Shopee using the app or website (desktop), read on to find out how!

Note: You might want to first check whether your products are not listed in the Prohibited and Restricted Items by Shopee.

How to sell on Shopee using Shopee app?


1. Download Shopee Malaysia app, it is available on Play Store and App Store for free.

Download Shopee app

2. Open the app, find and select “Me” at the bottom right of the menu to sign up for an account.

Shopee app profile

3. Select “Sign up” to register for an account before you can start uploading your product.

Signup as Shopee seller

4. Firstly, fill in your phone number as Shopee needs to verify that you are a valid and genuine user before allowing you to buy or sell. Click “Continue” and a 6 digit verification code will be sent to your mobile via SMS. Then, create your username and password. Alternatively, you can choose to sign up with Email or Facebook.

Shopee sign-up with phone number

5. After you have registered your account successfully, select “Me” to view your profile. On the top, select “Start Selling” to become a seller.

Start selling @ Shopee

6. Select “Add New Product” to upload your product image.

Shopee add new product

7. There will be 3 options for you to select how you want to upload your product image.

  • Select “Photos” to upload the images if you already have the product images saved in your mobile phone or select “Camera” to use the in-app camera to snap your products directly and upload.
  • You can also select “Instagram” to upload the products images from your Instagram account if you are already selling on Instagram. 
Shopee add product options

8. After the image is selected, you can edit the image with the filters provided to create a more attractive image. Then, click “Save”. You are allowed to upload up to 9 images in total for a product. (Click and hold the image to mark as the cover photo)

Shopee product photo filter

9. Fill in the required product details such as Product Name, Description, Category, Price, Stock, Weight and Shipping Fee.

Shopee product details

10. Once all the details have been filled in, make sure you enable the “Publish Product”, then click on the “Submit” button.

Shopee publish product

11. After you click on the “Submit” button, this message will pop up as a reminder that you must be able to ship out your product within 2 days if you do not allow for Pre-Order.

Shopee shipping reminder

12. Tadaa! Your product is now listed successfully. Go to “View My Shop” to view all the listed products and your shop ratings.

Shopee view my shop

13. If you wish to edit a product, go to “View My Shop” and select the listed product that you wish to edit. Click on the "3 dots icon" and select “Edit Product”.

Shopee edit product

14. To add a new product, go to “Me” and click on “My Shop”. Select “Add New Product” and upload the product image.

Shopee My Shop

15. You are allowed to change your shop name if you don't want it to be the same as your username. Go to ‘Seller Assistant”, select ‘Shop Profile’ & you can set your shop name.

Shopee edit shop name


How to sell on Shopee using desktop? 


1. Go to https://shopee.com.my, click “Sign Up” on the top right to register for a Shopee account.

Sign-up as a Shopee seller via desktop

2. Fill in your phone number and click “Send Verification Code”. You will receive a 6-digit code via SMS and fill in the code in the “Verification Code” field. Then, create your username and password. Alternatively, you can choose to sign up with Email or Facebook.

Sign-up as Shopee seller via desktop

3. Go to “Seller Centre” on the top left of the page and login using the username and password that you have just created.

Shopee Seller Centre

4. Click “Add a New Product”, then fill in the Product Name and Categories. Once done, click “Next” to proceed.

Shopee add new product via desktop

Shopee fill-up product name & category

5. Fill in the product details such as Product Name, Description, Category, Brand, Price, Stock, Weight and Shipping Fee. Upload and edit the product image and the first image will be the cover image.  Once done, click “Save and Publish” and your product will be listed.

Shopee fill-up product details via desktop

Shopee edit product image via desktop

6. When you have your product uploaded, you are officially a Shopee seller. Each time when you wish to view your shop, just login at the Shopee Seller Centre to upload, manage products and check your orders.

Be a Power Seller on Shopee

Welcome to Shopee Seller Centre (desktop)

For Live Chat function, click on the conversation icon to view the chat.

Live chat on Shopee

If you have any enquiry or need any support, go to “My Shop”, select “Help Centre” and check the FAQ.

Shopee help centre

Tips to improve your shop performance


1. Make sure to provide the product image and product description that are genuine, complete and understandable to increase the customer’s confidence towards your product. (e.g. more product photos showing the different angles of the product)

2. Not to forget to add #hashtag on the product description to allow the buyer to easily find your product when they search for the keywords related to your product.

Shopee product hashtag

3. Always check your stock inventory and update regularly to reflect the actual stock count. If an order is cancelled due to out-of-stock, this will not only frustrate your customers, your shop's reputation will be affected too.

4. Check your shop daily or periodically for incoming orders. It will be great to process the order promptly and ship out the order quickly, or at least within the promised delivery window.

5. Remind and encourage your customers to share their review and rate your shop/product, as good ratings will be reflected in your shop hence boost the confidence of your new customers.

3 more things you should know as a Shopee seller


After you have set up your shop and products on Shopee, there are a few more useful things to know before you start rolling and laughing to the bank.

(1) Shopee Guarantee


Shopee Guarantee is a scheme to protect the buyers from being cheated by the seller. For example, when the seller does not deliver the order after the payment has been made.

Whenever the buyer has made the payment, it will not go directly to the seller, but it will be held by Shopee instead. The payment will only be released to the sellers when the buyer confirms that he or she has received the order, or after the Shopee Guarantee period as below:
  • Days to Ship: No of days required by the seller to ship the order (2 days).
  • Estimated Delivery Time: No of days taken to deliver the order to the buyer.
  • Buyer Confirmation Time: No of days buffered for the buyer to confirm receiving the order.

(2) Withdrawal of Fund


Shopee will release the payment to seller’s Shopee Wallet, instead of your bank account. You can set the funds to be transferred from your Shopee Wallet to your bank account automatically, just go to Shopee Wallet, select Wallet Settings and enable the "Auto Withdrawal" feature.

Shopee wallet auto-withdrawal
When this feature is enabled, the entire fund available in your Shopee Wallet will be transferred automatically to your bank account (which you have added in the Account Settings) on every Wednesday.

Alternatively, you can transfer the fund manually but you are allowed to do so only once per day and 3 times free withdrawal per week. For additional withdrawals, you will be charged RM0.11 each time to cover the bank processing fee.

Here's how you can set up your Shopee Wallet and Bank Account here:

Shopee setup bank account

(3) Shopee My Ads


As a seller, you can allocate some budget to advertise your products on Shopee (just like Google Ads or Facebook Ads) to increase the exposure of your products to more buyers.

Shopee "My Ads" enables sellers to improve the placement/ranking of their product listing on the search result page when certain keywords are searched. Seller will be charged by Cost-per-Click (CPC) model, pay only when the ad is clicked.

How does Shopee My Ads work?

The ranking of your product with ‘My Ads’ will be based on:

1. Relevancy of keywords (up to 50 keywords allowed)

The more relevant the search keyword (typed by the user) with the keyword you bid, the higher the exposure of your product listing (top 5 listings will appear on the 1st page of search result page).

2. The bid price for Cost-per-Click

The higher the amount is set, the higher the ranking of your product listing. Product listings that appear on the 1st page of the search result page will pay the highest bid price

Where will the advertised product appear at?

As you would have expected, every advertised product will have the "Ad" label shown at the bottom right of the product listing.

Shopee ad label

Shopee App (Mobile version) - It will appear at the first 2 product listing (first row) and the subsequent advertised product will appear after every 3 regular listings (6th, 10th, 14th, 18th... product listing).

Shopee ad appearance on mobile (1)

Shopee ad appearance on mobile (2)

Shopee Website (Desktop version) - It will appear at the first and last row of the search result page.

Shopee ad appearance on desktop (1)

Shopee ad appearance on desktop (2)

The conclusion


While it is not difficult to start selling on Shopee, growing your online business is a different matter altogether. In any case, you still need to take the first step to stand any chance of success! Better hurry so that you can still enjoy the benefits of being a Shopee seller before it is taken away.

To learn more, you can consider joining Shopee University Class which is held by Shopee Malaysia to help the beginners to learn how to sell on Shopee plus selling tips and marketing techniques, or you can learn from Shopee's video tutorials here.

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ecInsider: How to sell on Shopee Malaysia?
How to sell on Shopee Malaysia?
In this article, you will learn the types of Shopee seller, benefits of selling on Shopee, how to sell on Shopee and things you should take note as a seller.
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