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Digital Marketing Agency - Silver Mouse

The most expensive search keywords across 14 industries in Malaysia

1 0 Thursday, 13 July 2017

A little explanation on how we conduct the research, thanks to the Silver Mouse team. The insights are retrieved from Keyword Planner in Google AdWords, and compiled by categories. This is done on 11 July 2017, and bear in mind that the data is changing from time to time so take this as a reference or benchmark.



Inspired by this piece, why not we compile a list of most expensive keywords to bid on Google AdWords in Malaysia? Can you guess what, and how much is the most expensive keyword in terms of CPC (Cost per Click) in Malaysia?

If you are new to Google AdWords, this is how Google monetize via products like Search, Display, Video (YouTube) and the recently-launched Google Shopping Ads. We are going to focus on Search (keywords) in this article, which is also known as SEM (Search Engine Marketing).

Not to be confused, SEM is paid listing (you pay when users click on the search results) while SEO (Search Engine Optimization) is how you optimize your website ranking in the organic listing.

The most expensive keywords across 14 industries in Malaysia

A little explanation on how we conduct the research, thanks to the Silver Mouse team. The insights are retrieved from Keyword Planner in Google AdWords, and compiled by categories. This is done on 11 July 2017, and bear in mind that the data is changing from time to time so take this as a reference or benchmark.

We have excluded some categories which are sort of duplicated or without top keywords that really fits into the category. The same goes to the keywords, in order to provide a meaningful ranking.

There is a total of 14 categories, for a start let's rank the categories with its most expensive keyword (CPC in bracket):

  1. Finance (RM147.28)
  2. Internet & Telecom (RM39.08)
  3. Travel & Tourism (RM15.61)
  4. Occasion & Gifts (RM15.29)
  5. Real Estate (RM11.03)
  6. Law & Government (RM10.16)
  7. Jobs & Education (RM9.08)
  8. Home & Garden (RM9.02)
  9. Beauty & Personal Care (RM8.16)
  10. Apparel (RM7.29)
  11. Health (RM6.73)
  12. Computer & Consumer Electronics (RM5.87)
  13. Food & Grocery (RM4.08)
  14. Dining & Nightlife (RM3.59)

Now, let's find out the 5 most expensive keywords for each category.

#1. Finance


Most expensive keywords for Finance in Malaysia

  1. forex trading = RM147.28
  2. metatrader 5 = RM90.74
  3. forex = RM62.62
  4. forex malaysia = RM50.51
  5. binary options trading = RM43.79

#2. Internet & Telecom


Most expensive keywords for Internet & Telecom in Malaysia

  1. stock photos = RM39.08
  2. website design = RM28.92
  3. web hosting = RM27.42
  4. website builder = RM17.42
  5. domain name = RM15.72

#3. Travel & Tourism


Most expensive keywords for Travel & Tourism in Malaysia

  1. perth car rental = RM15.61
  2. cheap hotels = RM11.18
  3. seaside residences = RM11.02
  4. book hotel = RM10.23
  5. travel insurance = RM9.51

#4. Occasions & Gifts 


Most expensive keywords for Occasions & Gifts in Malaysia

  1. corporate gifts = RM15.29
  2. mothers day gifts = RM5.44
  3. flower delivery = RM4.20
  4. gifts for men = RM2.54
  5. wedding gifts = RM2.54

#5. Real Estate


Most expensive keywords for Real Estate in Malaysia

  1. seaside residences = RM11.03
  2. financial calculator = RM4.29
  3. personal load calculator = RM2.88
  4. lori sewa = RM2.82
  5. cameron highland apartment = RM2.75

#6. Law & Government


Most expensive keywords for Law & Government in Malaysia

  1. eta australia = RM10.16
  2. australia visa = RM9.83
  3. migration to australia = RM4.84
  4. business for sale = RM4.13
  5. franchise malaysia = RM3.00

#7. Jobs & Education


Most expensive keywords for Jobs & Education in Malaysia

  1. hotel management = RM9.08
  2. international school in malaysia = RM6.05
  3. home tuition = RM5.06
  4. job vacancy in singapore = RM3.38
  5. jobs in australia = RM3.09

#8. Home & Garden


Most expensive keywords for Home & Garden in Malaysia

  1. ac service = RM9.02
  2. pest control = RM7.67
  3. artificial grass = RM5.17
  4. vacuum pump = RM4.91
  5. weilding machine = RM4.51

#9. Beauty & Personal Care


Most expensive keywords for Beauty & Personal Care in Malaysia

  1. lip balm = RM8.16
  2. bb cream = RM4.98
  3. cc cream = RM4.83
  4. lip tint = RM4.47
  5. skin care products = RM4.23

#10. Apparel


Most expensive keywords for Apparel in Malaysia

  1. engagement rings = RM7.29
  2. diamond rings = RM5.80
  3. swiss watches = RM4.94
  4. t shirt printing = RM3.51
  5. sport watch = RM2.87

#11. Health


Most expensive keywords for Health in Malaysia

  1. heel pain = RM6.73
  2. hearing aids = RM5.48
  3. plantar fascilitis = RM4.22
  4. hair treatment = RM4.14
  5. acne scars = RM4.01

#12. Computer & Consumer Electronics


Most expensive keywords for Computer & Consumer Electronics in Malaysia

  1. best laptop = RM5.87
  2. gps malaysia = RM5.68
  3. broadband malaysia = RM4.04
  4. fuji xerox printer = RM3.85
  5. thumb drive = RM3.73

#13. Food & Grocery


Most expensive keywords for Food & Grocery in Malaysia

  1. baby food = RM4.08
  2. water dispenser = RM3.40
  3. coffee machines = RM2.93
  4. detox tea = RM2.58
  5. alkaline water = RM2.54

#14. Dining & Nightlife


Most expensive keywords for Dining & Nightlife in Malaysia

  1. catering services = RM3.59
  2. food delivery = RM2.05
  3. bento box = RM2.05
  4. food dlievery malaysia = RM1.66
  5. samyang ramen = RM0.45

You can also view the full infographic on Pinterest.

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ecInsider: The most expensive search keywords across 14 industries in Malaysia
The most expensive search keywords across 14 industries in Malaysia
A little explanation on how we conduct the research, thanks to the Silver Mouse team. The insights are retrieved from Keyword Planner in Google AdWords, and compiled by categories. This is done on 11 July 2017, and bear in mind that the data is changing from time to time so take this as a reference or benchmark.
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