A little explanation on how we conduct the research, thanks to the Silver Mouse team. The insights are retrieved from Keyword Planner in Google AdWords, and compiled by categories. This is done on 11 July 2017, and bear in mind that the data is changing from time to time so take this as a reference or benchmark.
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- Updates: Read the updated version of the most expensive search keywords on Google in Malaysia.
Inspired by this piece, why not we compile a list of most expensive keywords to bid on Google AdWords in Malaysia? Can you guess what, and how much is the most expensive keyword in terms of CPC (Cost per Click) in Malaysia?
If you are new to Google AdWords, this is how Google monetize via products like Search, Display, Video (YouTube) and the recently-launched Google Shopping Ads. We are going to focus on Search (keywords) in this article, which is also known as SEM (Search Engine Marketing).
Not to be confused, SEM is paid listing (you pay when users click on the search results) while SEO (Search Engine Optimization) is how you optimize your website ranking in the organic listing.
A little explanation on how we conduct the research, thanks to the Silver Mouse team. The insights are retrieved from Keyword Planner in Google AdWords, and compiled by categories. This is done on 11 July 2017, and bear in mind that the data is changing from time to time so take this as a reference or benchmark.
We have excluded some categories which are sort of duplicated or without top keywords that really fits into the category. The same goes to the keywords, in order to provide a meaningful ranking.
There is a total of 14 categories, for a start let's rank the categories with its most expensive keyword (CPC in bracket):
- Finance (RM147.28)
- Internet & Telecom (RM39.08)
- Travel & Tourism (RM15.61)
- Occasion & Gifts (RM15.29)
- Real Estate (RM11.03)
- Law & Government (RM10.16)
- Jobs & Education (RM9.08)
- Home & Garden (RM9.02)
- Beauty & Personal Care (RM8.16)
- Apparel (RM7.29)
- Health (RM6.73)
- Computer & Consumer Electronics (RM5.87)
- Food & Grocery (RM4.08)
- Dining & Nightlife (RM3.59)
Now, let's find out the 5 most expensive keywords for each category.
#1. Finance
- forex trading = RM147.28
- metatrader 5 = RM90.74
- forex = RM62.62
- forex malaysia = RM50.51
- binary options trading = RM43.79
#2. Internet & Telecom
- stock photos = RM39.08
- website design = RM28.92
- web hosting = RM27.42
- website builder = RM17.42
- domain name = RM15.72
#3. Travel & Tourism
- perth car rental = RM15.61
- cheap hotels = RM11.18
- seaside residences = RM11.02
- book hotel = RM10.23
- travel insurance = RM9.51
#4. Occasions & Gifts
- corporate gifts = RM15.29
- mothers day gifts = RM5.44
- flower delivery = RM4.20
- gifts for men = RM2.54
- wedding gifts = RM2.54
#5. Real Estate
- seaside residences = RM11.03
- financial calculator = RM4.29
- personal load calculator = RM2.88
- lori sewa = RM2.82
- cameron highland apartment = RM2.75
#6. Law & Government
- eta australia = RM10.16
- australia visa = RM9.83
- migration to australia = RM4.84
- business for sale = RM4.13
- franchise malaysia = RM3.00
#7. Jobs & Education
- hotel management = RM9.08
- international school in malaysia = RM6.05
- home tuition = RM5.06
- job vacancy in singapore = RM3.38
- jobs in australia = RM3.09
#8. Home & Garden
- ac service = RM9.02
- pest control = RM7.67
- artificial grass = RM5.17
- vacuum pump = RM4.91
- weilding machine = RM4.51
#9. Beauty & Personal Care
- lip balm = RM8.16
- bb cream = RM4.98
- cc cream = RM4.83
- lip tint = RM4.47
- skin care products = RM4.23
#10. Apparel
- engagement rings = RM7.29
- diamond rings = RM5.80
- swiss watches = RM4.94
- t shirt printing = RM3.51
- sport watch = RM2.87
#11. Health
- heel pain = RM6.73
- hearing aids = RM5.48
- plantar fascilitis = RM4.22
- hair treatment = RM4.14
- acne scars = RM4.01
#12. Computer & Consumer Electronics
- best laptop = RM5.87
- gps malaysia = RM5.68
- broadband malaysia = RM4.04
- fuji xerox printer = RM3.85
- thumb drive = RM3.73
#13. Food & Grocery
- baby food = RM4.08
- water dispenser = RM3.40
- coffee machines = RM2.93
- detox tea = RM2.58
- alkaline water = RM2.54
#14. Dining & Nightlife
- catering services = RM3.59
- food delivery = RM2.05
- bento box = RM2.05
- food dlievery malaysia = RM1.66
- samyang ramen = RM0.45
You can also view the full infographic on Pinterest.
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- Updates: Read the updated version of the most expensive search keywords on Google in Malaysia.
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